Trade Show Industry changing- Episode 1

  EPISODE 1 – REFORMING THE VALUE EQUATION Today, few companies use trade shows for the inelegant (but functional) order writing activity, once the singular value component of the trade show. Not only would that require the trade show to be timed perfectly for every company attending and exhibiting (impossible in today’s multi-variable supply chain…

OREC rising in U.S…. and in California

Sept. 14, 2018- UPDATE on the below update… California’s legislature has now passed Assembly Bill 1918, effectively creating an Office of Sustainable Outdoor Recreation for California, under the state’s Natural Resources Agency. The bill currently sits on Governor Brown’s desk and it is anticipated that he will sign it. This is a watershed moment for…

Outdoor Retailer Last Waltz in SLC pt.1

What a whirlwind! The last whirlwind like that I remember was… well actually every show has been a whirlwind of some kind. This last #ORShow in SLC was truly memorable, though, and I was able to take a leadership role in bringing #PublicLands Policy and Diversity in Outdoors to the fore. So much happened that…

EZ Sign-On Action Request – DEADLINE EXTENDED to JUNE 12

FROM OUR FRIENDS AT WINTER WILDLANDS ALLIANCE (An Outdoor Alliance partner) regarding Public Lands policy and what you can do now to shape it.  On March 13 President Trump issued an executive order aimed at eliminating or privatizing federal programs, functions and agencies. This affects all of the public lands agencies and could have serious…

Take Monumental Action June 3, 2017

Saturday June 3 is a national Day of Action. I’m personally taking this action by visiting the San Gabriel Mountains National Monument (one of the monuments under review currently by the Department of Interior). It also happens to be National Trails Day… two for one, anyone? Here’s a list of the NM’s under review by…

Kenji on the Outdoor Tradeshow Situation

WHAT IS A TRADE SHOW’S PRIMARY PURPOSE? – Choose the Best Answer – 1. Trade shows exist to facilitate the efficient writing of orders between buyers and sellers.  2. Trade Shows exist to gather the forces of the industry together to discover, innovate, motivate and celebrate. Of course it’s not really an either/or choice (like…

Interview w/Outdoor Alliance

A conversation with OA about my advocacy and industry background, Access Fund and the struggle for America’s public lands. Tell us a little bit about what you like to do outside and some of your favorite places to go. Since I discovered the realm of wild outdoor places as a webelos scout in Culver City,…

Surviving change, and Avalanche

  At an Inclusivity Lunch a few years ago, we featured as a keynote speaker David Labistour, CEO of MEC. MEC (known as the REI of Canada) was undergoing a seismic rebranding effort to change from a ‘core mountain shop’ style of retailer to a more inclusive, welcoming outdoor recreation community hub. This meant shedding…