Trade Show Industry changing- Episode 1

  EPISODE 1 – REFORMING THE VALUE EQUATION Today, few companies use trade shows for the inelegant (but functional) order writing activity, once the singular value component of the trade show. Not only would that require the trade show to be timed perfectly for every company attending and exhibiting (impossible in today’s multi-variable supply chain…

Outdoor Retailer Last Waltz in SLC pt.1

What a whirlwind! The last whirlwind like that I remember was… well actually every show has been a whirlwind of some kind. This last #ORShow in SLC was truly memorable, though, and I was able to take a leadership role in bringing #PublicLands Policy and Diversity in Outdoors to the fore. So much happened that…

Kenji on the Outdoor Tradeshow Situation

WHAT IS A TRADE SHOW’S PRIMARY PURPOSE? – Choose the Best Answer – 1. Trade shows exist to facilitate the efficient writing of orders between buyers and sellers.  2. Trade Shows exist to gather the forces of the industry together to discover, innovate, motivate and celebrate. Of course it’s not really an either/or choice (like…

Interview w/Outdoor Alliance

A conversation with OA about my advocacy and industry background, Access Fund and the struggle for America’s public lands. Tell us a little bit about what you like to do outside and some of your favorite places to go. Since I discovered the realm of wild outdoor places as a webelos scout in Culver City,…

Where ‘Urban To Outdoor’ meets Chapter 11 bankruptcy

(reposted from my LinkedIn account at the urging of readers…)  I just read back-to-back articles on Quiksilver going Ch. 11 (along with a host of other action-sports industry brands and retailers) and the ‘Urban to Outdoor‘ trend picked up from the Realtree blog (clearly the more ‘bloodsport’ outdoor referenced there). It does seem the Outdoorsy…

OIBIZ Fall Events – What’s on Tap?

  Fall is the season not only for budget deep dives and strategic plan development, but also for industry event travel. Whether buying events that gather like-minded retailers together or inspiring leadership summits, these are some of the best-of-class annual events in any industry remotely related to Outdoor Recreation. I have faithfully attended the OIA…