OR Winter dissolves after 33 years.

This news hit us this morning and has kicked off a flurry of social media commentary and phone blowups with the news. We anticipate plenty of lamenting, reminiscing and pontificating on the future of shows (full disclosure, we’ve already done our own pontificating in the socials…:-). During Kenji’s time working for the shows, Winter Market…

Inclusivity Luncheon #16- Facing Adversity; Healing and Persevering Together

Are you interested in Diversity, Equity and Inclusivity in the Outdoor Industry? Are you wondering how you fit into the growing movement to diversify the outdoor user base? Do you feel like you want to increase your activism in this space? Want to build your network of DEI advocates already at work in the industry?…

Trade Show Industry changing- Episode 1

  EPISODE 1 – REFORMING THE VALUE EQUATION Today, few companies use trade shows for the inelegant (but functional) order writing activity, once the singular value component of the trade show. Not only would that require the trade show to be timed perfectly for every company attending and exhibiting (impossible in today’s multi-variable supply chain…

OBS18, Outdoor Media, Roanoke

Outdoor Media Get Savvy at Outdoor Blogger Summit 2018

Outdoor Blogger Summit has become the digital outdoor media hub for the greater outdoor industry, bringing together content makers from around the country to sharpen skills on SEO, Monetization Strategies, Algorithm updates and using Analytics to grow audience and relevance. Brand Marketers as well as content producers come to network and take away hard skills…

Outdoor Retailer Last Waltz in SLC pt.1

What a whirlwind! The last whirlwind like that I remember was… well actually every show has been a whirlwind of some kind. This last #ORShow in SLC was truly memorable, though, and I was able to take a leadership role in bringing #PublicLands Policy and Diversity in Outdoors to the fore. So much happened that…

Kenji on the Outdoor Tradeshow Situation

WHAT IS A TRADE SHOW’S PRIMARY PURPOSE? – Choose the Best Answer – 1. Trade shows exist to facilitate the efficient writing of orders between buyers and sellers.  2. Trade Shows exist to gather the forces of the industry together to discover, innovate, motivate and celebrate. Of course it’s not really an either/or choice (like…

Interview w/Outdoor Alliance

A conversation with OA about my advocacy and industry background, Access Fund and the struggle for America’s public lands. Tell us a little bit about what you like to do outside and some of your favorite places to go. Since I discovered the realm of wild outdoor places as a webelos scout in Culver City,…

Where ‘Urban To Outdoor’ meets Chapter 11 bankruptcy

(reposted from my LinkedIn account at the urging of readers…)  I just read back-to-back articles on Quiksilver going Ch. 11 (along with a host of other action-sports industry brands and retailers) and the ‘Urban to Outdoor‘ trend picked up from the Realtree blog (clearly the more ‘bloodsport’ outdoor referenced there). It does seem the Outdoorsy…