At an Inclusivity Lunch a few years ago, we featured as a keynote speaker David Labistour, CEO of MEC. MEC (known as the REI of Canada) was undergoing a seismic rebranding effort to change from a ‘core mountain shop’ style of retailer to a more inclusive, welcoming outdoor recreation community hub. This meant shedding…
October has been a whirlwind month for Kenji Consults, starting with the Doug Walker Memorial Retreat in the North Cascades National Park. Assembled were a diverse group of leaders from around the country, representing the conservation, media, industry and land management communities. The North Cascades Institute Environmental Learning Center played host to the group, where…
Just saw this from the amazing Kelly Slater. It immediately conjured images of a comprehensive adventure parks experience of the future where people of all ages/ilks/cultures/geographies can learn and try and fail and succeed in a controlled environment. Practicing adventure skills means failing where it’s safe to do so, and enabling a positive experience when…
(reposted from my LinkedIn account at the urging of readers…) I just read back-to-back articles on Quiksilver going Ch. 11 (along with a host of other action-sports industry brands and retailers) and the ‘Urban to Outdoor‘ trend picked up from the Realtree blog (clearly the more ‘bloodsport’ outdoor referenced there). It does seem the Outdoorsy…