Sept. 14, 2018- UPDATE on the below update… California’s legislature has now passed Assembly Bill 1918, effectively creating an Office of Sustainable Outdoor Recreation for California, under the state’s Natural Resources Agency. The bill currently sits on Governor Brown’s desk and it is anticipated that he will sign it. This is a watershed moment for…
This morning I had an early morning breakfast meeting with town leaders from a gorgeous and popular mountain town in California, and this question underpinned most of our very lively discussion… What is the ultimate combination for healthy living? Clean air and water, education and recreation and healthcare resources nearby… cool people, and cultural diversity?…
(reposted from my LinkedIn account at the urging of readers…) I just read back-to-back articles on Quiksilver going Ch. 11 (along with a host of other action-sports industry brands and retailers) and the ‘Urban to Outdoor‘ trend picked up from the Realtree blog (clearly the more ‘bloodsport’ outdoor referenced there). It does seem the Outdoorsy…
Fall is the season not only for budget deep dives and strategic plan development, but also for industry event travel. Whether buying events that gather like-minded retailers together or inspiring leadership summits, these are some of the best-of-class annual events in any industry remotely related to Outdoor Recreation. I have faithfully attended the OIA…
‘the trade show…Ugh-a-new-lens/’ is how the shortened URL reads as I’m writing this (since the title is ‘The Trade Show Season Through A New Lens). Must be a sign. I began writing this just after returning from Outdoor Retailer Winter Market 2015, my first show as ‘Not Show Director’ in 8 years. It really did…