Are you interested in Diversity, Equity and Inclusivity in the Outdoor Industry? Are you wondering how you fit into the growing movement to diversify the outdoor user base? Do you feel like you want to increase your activism in this space? Want to build your network of DEI advocates already at work in the industry?…
FROM OUR FRIENDS AT WINTER WILDLANDS ALLIANCE (An Outdoor Alliance partner) regarding Public Lands policy and what you can do now to shape it. On March 13 President Trump issued an executive order aimed at eliminating or privatizing federal programs, functions and agencies. This affects all of the public lands agencies and could have serious…
WHAT IS A TRADE SHOW’S PRIMARY PURPOSE? – Choose the Best Answer – 1. Trade shows exist to facilitate the efficient writing of orders between buyers and sellers. 2. Trade Shows exist to gather the forces of the industry together to discover, innovate, motivate and celebrate. Of course it’s not really an either/or choice (like…
I try to be positive but also action-focused on Independence Day. Where I live there is much to be thankful for as an American, and people are not shy to show their patriotism out loud. And other, less thoughtful things. That’s fine. I’ll be celebrating too. But I also want to take a few minutes…
Earlier this month I participated in a ‘Blab’, hosted by my good friends over at New Normal Consulting. Moderated expertly by Kristin Carpenter-Ogden of Living Uber and Verde Communications, the Blab circled around one of my favorite topics… Climbing. Specifically the place where rock gyms meet a non-outdoorsy public. What a great opportunity for the…
This morning I had an early morning breakfast meeting with town leaders from a gorgeous and popular mountain town in California, and this question underpinned most of our very lively discussion… What is the ultimate combination for healthy living? Clean air and water, education and recreation and healthcare resources nearby… cool people, and cultural diversity?…
Just saw this from the amazing Kelly Slater. It immediately conjured images of a comprehensive adventure parks experience of the future where people of all ages/ilks/cultures/geographies can learn and try and fail and succeed in a controlled environment. Practicing adventure skills means failing where it’s safe to do so, and enabling a positive experience when…
(reposted from my LinkedIn account at the urging of readers…) I just read back-to-back articles on Quiksilver going Ch. 11 (along with a host of other action-sports industry brands and retailers) and the ‘Urban to Outdoor‘ trend picked up from the Realtree blog (clearly the more ‘bloodsport’ outdoor referenced there). It does seem the Outdoorsy…
I’m really not sure how I feel about this ad promoting ‘Nature Rx’, in the style of the ubiquitous drug company schlock you see everywhere from Roku channel to pop ups when gaming (so I’ve heard…). On the one hand, it’s pretty hilarious; and promoting nature visitation is good for our collective community of businesses…
Jumping into 2015 with both feet… sloshing. If this latest SoCal storm is any harbinger, the year to come is going to be blustery and blowing frozen moisture aplenty. Still not close to getting us out of drought, and not at all sure what that portends for me as I pivot to a new work…