EPISODE 1 – REFORMING THE VALUE EQUATION Today, few companies use trade shows for the inelegant (but functional) order writing activity, once the singular value component of the trade show. Not only would that require the trade show to be timed perfectly for every company attending and exhibiting (impossible in today’s multi-variable supply chain…
WHAT IS A TRADE SHOW’S PRIMARY PURPOSE? – Choose the Best Answer – 1. Trade shows exist to facilitate the efficient writing of orders between buyers and sellers. 2. Trade Shows exist to gather the forces of the industry together to discover, innovate, motivate and celebrate. Of course it’s not really an either/or choice (like…
Let’s face it, 2016 was a really challenging year for many in my circle of friends, colleagues and the industries I work in. We all realize that in the particulars of challenge are the seeds of opportunity… but as one mentor and great friend put it, ‘after this year, I feel like a boxer…
‘the trade show…Ugh-a-new-lens/’ is how the shortened URL reads as I’m writing this (since the title is ‘The Trade Show Season Through A New Lens). Must be a sign. I began writing this just after returning from Outdoor Retailer Winter Market 2015, my first show as ‘Not Show Director’ in 8 years. It really did…