Kenji Haroutunian is an independent agent for change focused on events and the great outdoors experience. Kenji’s acumen for business comes from 33-years in outdoor org management and teaching outdoor skills (including advanced climbing and wilderness navigation courses) during/after completing his Geography/Environmental Policy degree at UCLA. In 1999 he began working for Outdoor Retailer, building an authentic brand story and growing the business into one of the premier b2b shows in the world. In 2011 he was elevated to Vice President for Nielsen Expo, directing the Outdoor Sports group. Kenji has spearheaded industry-focused programs, like FundSource OR, the Project OR design competition, Green Steps, The OR Virtual Design Center, Backcountry Base Camp, and the Business of Backcountry Forums, all of which help attract retailers, brands, athletes, media and designers to his events and adds to the bottom line. A 2010 Access Fund ‘Sharp End’ awardee, Kenji has served on the Board of Directors of the Access Fund (including board chair in 2018-2020), is President Emeritus of the Friends Of Joshua Tree and is a founding director of the California Outdoor Recreation Partnership, a state-level collective advocating for a healthy outdoor rec economy in the state and ample, sustainable growth in responsible outdoor recreation.
Learn more on this recent podcast with Rick Saez, The Outdoor Biz Podcast.
The global Outdoor Market is one of the most resilient, entrepreneurial, innovation-driven, tight-knit business communities in existence. While we’re an open family, initiatives and progress are made faster when there’s an independent, trusted person to make the connections and open the doors. Relationships matter deeply in this space – and make all the difference when creating a 2.0 brand concept, new product, key association or point of entry, or in readying for a game-changing launch. I’ve had the privilege of growing my career in this amazing market from retail associate at A16 over 30 years ago, to holding an eight-year global market leadership role for the outdoor industry, as Show Director for Outdoor Retailer Winter and Summer Markets (as well as other niche properties of Nielsen/Emerald). I’m now on the Sharp End again, able to offer my experience base, creative solution-oriented approach, and three decades of proven service as the founder and CEO of Kenji Consults.