Are you interested in Diversity, Equity and Inclusivity in the Outdoor Industry? Are you wondering how you fit into the growing movement to diversify the outdoor user base? Do you feel like you want to increase your activism in this space? Want to build your network of DEI advocates already at work in the industry?…
EPISODE 1 – REFORMING THE VALUE EQUATION Today, few companies use trade shows for the inelegant (but functional) order writing activity, once the singular value component of the trade show. Not only would that require the trade show to be timed perfectly for every company attending and exhibiting (impossible in today’s multi-variable supply chain…
Outdoor Blogger Summit has become the digital outdoor media hub for the greater outdoor industry, bringing together content makers from around the country to sharpen skills on SEO, Monetization Strategies, Algorithm updates and using Analytics to grow audience and relevance. Brand Marketers as well as content producers come to network and take away hard skills…
Sept. 14, 2018- UPDATE on the below update… California’s legislature has now passed Assembly Bill 1918, effectively creating an Office of Sustainable Outdoor Recreation for California, under the state’s Natural Resources Agency. The bill currently sits on Governor Brown’s desk and it is anticipated that he will sign it. This is a watershed moment for…
What a whirlwind! The last whirlwind like that I remember was… well actually every show has been a whirlwind of some kind. This last #ORShow in SLC was truly memorable, though, and I was able to take a leadership role in bringing #PublicLands Policy and Diversity in Outdoors to the fore. So much happened that…
WHAT IS A TRADE SHOW’S PRIMARY PURPOSE? – Choose the Best Answer – 1. Trade shows exist to facilitate the efficient writing of orders between buyers and sellers. 2. Trade Shows exist to gather the forces of the industry together to discover, innovate, motivate and celebrate. Of course it’s not really an either/or choice (like…
A conversation with OA about my advocacy and industry background, Access Fund and the struggle for America’s public lands. Tell us a little bit about what you like to do outside and some of your favorite places to go. Since I discovered the realm of wild outdoor places as a webelos scout in Culver City,…
From my friends at Latino Outdoors… We’re stoked for this amazing opportunity! Check it out —> Be one of FIVE winners to get THREE full days of FREE rock climbing instruction during the country’s largest climbing festival, Red Rock Rendezvous, outside of Las Vegas on March 24-27, 2017. Red Rock Rendezvous sponsor (and outdoor retailer…
Let’s face it, 2016 was a really challenging year for many in my circle of friends, colleagues and the industries I work in. We all realize that in the particulars of challenge are the seeds of opportunity… but as one mentor and great friend put it, ‘after this year, I feel like a boxer…
At an Inclusivity Lunch a few years ago, we featured as a keynote speaker David Labistour, CEO of MEC. MEC (known as the REI of Canada) was undergoing a seismic rebranding effort to change from a ‘core mountain shop’ style of retailer to a more inclusive, welcoming outdoor recreation community hub. This meant shedding…